Produkt – Movement
NY Emcee Produkt looks to "Change The Frequency" on how program directors and professional DJs view unsigned or indpendent artists. He understands that the competetive environment in Hip Hop creates a backlog of mediocre submissions that PDs have to sift through in order to find that one gem that they can feel proud to say that they helped break.
With rhythmic sounds that make you bop your head or catchy hooks that make you subconsciously sing well after you hear the track Produkt feels he has mastered one of the most difficult things for a rapper to do; make a radio friendly song without sacrificing meaningful and thought-provoking lyrics.
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