Cults – Trials

Labels:Sinderlyn
Number of Tracks:1
Total Time:00:03:24
From the Album:Trials
Formats:AAA,Non-Commercial,NPR,Rock – Specialty,Triple A
Available Date & Time: Jul 14 2020 09:00:00 EDT
Impact Date: Jul 15 2020 00:00:00

Cults
Trials

Format: AAA, Non-Commercial, NPR, Rock – Specialty, Triple A

Get It Now!

"Trials" Impacting AAA, Non-Commercial, and Specialty Shows Now!
Fourth Album, Host, out September 18th via Sinderlyn

 

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Today Cults, aka multi-instrumentalist/singer Madeline Follin and multi-instrumentalist Brian Oblivion, announce their fourth studio album Host out September 18 via Sinderlyn. Along with the announcement, the duo share their second single “Trials” that focuses on the power that addictions and harmful ideologies have to transform. The chorus walks a tightrope between a metaphor for gaslighting and a despairing concern about the person you still hold out hope for.  This follows the pulsating single "Spit You Out" that Stereogum describes as “hard-hitting, effervescent” and Consequence of Sound compares to a “My Bloody Valentine sample.”

 

Cults were deep into the process of recording Host when Follin let a secret slip. “In the past, I’d never brought my own music to the table because I was just too shy,” says Follin. “When Shane and I heard what Madeline had written, we couldn’t believe it,” says Oblivion. “The music just floored us.” What followed was a radical reimagining, both of the band’s sound and its dynamic, and the result is Cults’ utterly mesmerizing new album. Host was co-produced by Cults and Shane Stoneback, mixed by John Congleton, mastered by Heba Kadry, and features Loren Shane Humphrey, (Last Shadow Puppets, Florence and the Machine, Guards) on drums. Written more collaboratively than ever before and recorded primarily with live instruments for the first time, the collection marks the start of a bold new chapter for the band, one fueled by an ever-deepening trust and a boundless appetite for growth and experimentation. The songs here are deceptively charming, with lush, airy arrangements that belie their dark, weighty lyrics, and the production is rich and multifaceted to match, blending retro and futuristic palettes into a spellbinding swirl of high-def indie rock and lo-fi bedroom pop. As its title suggests, Host is an exploration of the sinister dynamics at play in a parasitic relationship, but rather than dwell in the discomfort, the record charts a cathartic journey towards freedom and self-reliance, reveling in the power that comes from standing your ground and declaring independence in the face of exploitation and manipulation. 

 

Formed while Follin and Oblivion were still just students in college, Cults released “Go Outside.” Both a commercial and critical smash, the track would go on to rack up more than 40 million streams on Spotify, land in soundtracks everywhere from Broad City to Gossip Girl , and help the band score a major label deal for their self – titled debut, released the following year on Columbia Records. Pitchfork called the album “catchy and sweet,” cutting “1960’s girl – pop…with synths, guitars, and softly integrated samples,” while the New Yorker lauded the band’s “agonizingly catchy vintage – pop.” The duo followed it up with the similarly celebrated ‘Static’ in 2013, and they returned in peak form four years later with ‘Offering,’ that Billboard described as a “luxury…(head)banger,” and AV Club praised their music “a magic carpet ride over hand-clap-heavy canyons of California pop.”  Over the year they’ve built up a devoted audience along the way through relentless headline touring and festival appearances at Bonnaroo, Lollapalooza, Coachella, Austin City Limits, and more. 

"…a hard-hitting effervescent drum beat, and an array of synth sounds that split the difference between Nine Inch Nails and My Bloody Valentine. Yet it feels much lighter and airier than those references imply." Stereogum

"…radical reimagining of the band’s usual sound, style and dynamic."HYPEBEAST 

“Song is oddly fitting for the present moment"Paste
 

Best Songs of the Week Under The Radar
 

"Solid and satisfying song about growing and moving on from past mistakes." EUPHORIA

 

"dream-poppy vocal layering and enveloping synths that recall the majestic, yet slightly spooky ambiance of Beach House’s 7." – CONSEQUENCE OF SOUND
 

 

 

CONTACT

Shannon Kurlander

Head of Radio Promotion

Terrorbird Media

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Lili Huang

Commercial Specialty + AAA Radio Promotion

Terrorbird Media

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