DUANE DOOBIE: The Infinitesimally Small Quantity Yet Infinitely Large Quality Between Number One and Number Two.

RadioInfo music editor/director Duane Doobie writes, “Understanding the difference between quantitative and qualitative data is the level of abstract reasoning that separates the real pros from the slugs in this business. Whether it is applied to audience measurement metrics to determine the value of advertising or to the raw numbers applied to the decision making behind what to play and what not to play in terms of music…it comes down to knowing how these things create cause and effect in the real world of navigating the radio terrain.” In a new column posted today (8/19), Doobs goes on to say, “So when it comes to pure stats, there really is no difference between a number one smash hit and a number two smash hit. We all instinctively know that…especially when they are superstar core artists who are absolute proven winners within a specific radio format. And considering the fact that we have to play MORE than one song and ONE artist – a concept that thankfully proves the law of diminishing returns protects us from research extremism – it is good for radio when you have a couple of heavyweight divas duking it out for number one on the RadioInfo Pop Songs Chart, as is the case this glorious week.” Find out WHY Lady Gaga takes the top spot this week along with a bunch of Doobie-picks from the many gardens of today’s popular music by clicking here.

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